OUR VISION

Potentia was established in 1998 as a wholly owned Namibian entity and grew from an initial complement of two staff members who focused primarily on recruitment and assessments. Today we have an established reputation and ability to service a select group of clients on a wide spectrum of HR activities.

Our vision is to establish Potentia as an exclusive Human Resources Management Consultancy in the subregion.

OUR VALUES

Businesses operate in an environment of constant change and transformation. The paradigm we are currently experiencing is different from any the human race has experienced. Business leaders have to confront challenges of enormous magnitude and complexity and are challenged to manage effectively in a turbulent environment. There is a growing emphasis on management learning to adapt to rapid and unexpected change and developing an ability to not only cope, but to thrive under such conditions. We can no longer plan beyond six months and frequent discontinuities are becoming a way of life. Consequently more and more companies are choosing to focus on their core business and relegate peripheral functions to specialists. 

Potentia is founded on equity and unity in diversity , twin principles which are congruent with the emerging needs of society. In an increasingly interdependent business community, they are essential and fundamental operating principles. Potentia also provides a framework for restructuring relationships and harnessing the innate creativity of individuals.

Inspired to participate actively in social and economic transformation, Potentia aspires to apply what we have identified as seven, essential core values and practices:

1 Business Ethics

Justice, respect, honesty, integrity, trustworthiness, fairness, service and moderation. Ethical behaviour makes good business sense!

2 Sustainable development

Meeting present needs without compromising the ability of future generations to meet their needs.

3 Partnership of women and men

Diversity of gender as well as ethnicity enhances a creative environment and promotes new ways of thinking in companies through motivated and sensitised employees.

4 Redefining the meaning of work

To be meaningful, work must be seen as an opportunity for personal growth and as a form of service to the community.

5 Consultation

The best way to release human potential in creativity and energetic decision-making is by way of a consensus-building process.

6 Social responsibility

Socially responsible practices enhance long-term sustainability, profitability and competitiveness.

Furthermore, we believe that organisations are instruments — they are the means through which objectives are achieved. As is any other instrument, organisations are absolutely neutral. It is the human resources who give a business direction and set guidelines to achieve objectives. Therefore, the individual is both the object and activator of sustainable development. Development is sensible only if it centers on individuals . There are many factors which underlie balanced development and prime among them is engagement in work, and so businesses, potentially wield great influence for the personal development and ultimate fulfillment of individuals.